My REI infinite scrolling email design combines visual clarity with engaging aesthetics, encouraging exploration. The thoughtful use of symmetry and asymmetry adds visual interest—symmetrical sections provide order, while asymmetrical ones highlight key promotions. A grid system ensures intuitive alignment, making the content easy to scan. Complementary red and green colors reinforce REI’s brand, with red emphasizing calls-to-action and green connecting to the company’s outdoor identity. In summary, careful use of balance, structure, and color enhances both readability and engagement, clearly reflecting REI’s adventurous spirit.